THE THREAD Simonian Rugs  ·  Stories  ·  Knowledge  ·  Craft

Where every knot
has a story.

Rug care wisdom, weaving traditions, design ideas, and the people behind the craft. 70 years of knowledge — in one building, and now on this page.

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From The Thread.

⚗ Rug Care
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Your Kilim Is Not a Persian Rug — Don't Clean It Like One

Kilims are flat-woven tapestries. Cleaning them like a pile rug is one of the most common ways an expensive piece gets d...

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🧵 Behind the Craft
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Maria & Lulu: The Hands That Restore

Meet our master weavers. What they see in a fraying edge that the rest of us miss — and why restoration is as much insti...

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🏺 Collecting
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Four Things to Check Before You Buy Any Persian Rug

The difference between a genuine antique and a convincing reproduction is a few careful observations. After 70 years, we...

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🏠 Style & Home
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The Right Way to Layer Rugs (And the Wrong Way)

Layering rugs is one of the best design moves you can make — when done right. Size, pile direction, and material compati...

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🌎 World of Rugs
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Cochineal: The Insect That Colored the World

70,000 insects to produce one pound of dye. The red that made Teotitlán famous before the Aztecs arrived. Why our Casa M...

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🔬 How We Clean
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Silk Rugs: The Most Unforgiving Cleaning Job We Do

Silk doesn't forgive alkaline chemistry. It doesn't forgive mechanical agitation. It doesn't forgive rushing. Here's eve...

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⚗ Rug Care
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Pet Accident on Your Rug? The 5-Minute Guide

What you do in the first five minutes determines whether the stain sets permanently. We've seen thousands of pet acciden...

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“A rug that took six months to weave deserves more than a six-minute cleaning cycle. Every piece has a story — our job is to make sure that story continues.”
— Austin Reinders, CEO  ·  Simonian Rugs
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71 stories across 6 categories — rug care, craft, culture, collecting, design, and the inside story of how we clean.

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